Swedish furniture retailer IKEA is lowering prices in Thailand and expanding into new business services after a year of sluggish sales. Leonie Hoskin, retail manager of IKEA Thailand and Vietnam, said sales in fiscal 2025 rose by just 1%, weighed down by high household debt and political uncertainty. At the same time, IKEA has launched “IKEA for Business”, a service providing design, furniture solutions and after-sales support for hotels, offices, developers, restaurants and cafés. The business-to-business segment is expected to generate 170 million baht in sales this year, up from 137 million last year, with a long-term goal of 300 million baht annually. IKEA currently operates five stores in Thailand, located in Bang Na, Bang Yai, Phuket, Phrom Phong and Chiang Mai.