Swedish outdoor brand Haglöfs has made a comeback to the Chinese market with the opening of its first brand store at Kerry Parkside in Pudong, Shanghai. The Shanghai store is the first step in Haglöfs’ plan to open 25 brand stores across 18 Chinese cities within the coming year. According to Haglöfs, the Kerry Parkside location was chosen because of its strong position as a hub for international outdoor brands and its large consumer base. “2025 marks a bold new chapter in Haglöfs’ journey across Asia,” says Daniel Stiller Cohn, Head of Distribution Sales & Sales Operations at Haglöfs. Today, Haglöfs offers outdoor clothing, footwear, backpacks, and accessories in 28 countries and regions worldwide.