Curated wines on demandThe partnership sees Deliveroo HOP customers gain access to wines chosen by Laithwaites’ buying team for their quality and value. Looking aheadThe companies plan to expand the partnership to include food and wine pairing guidance. For Deliveroo, the tie-up strengthens its range by adding a trusted wine merchant with a long-standing reputation. For Laithwaites, it continues a tradition of making wine more accessible – from doorstep deliveries in the 1970s to today’s quick commerce. Nick Taylor, MD of Partnerships & Business Development at Laithwaites, said: “Laithwaites is delighted to partner with Deliveroo to make our carefully curated range of wines even more accessible through its platform.