Global travel retail (GTR) offers promise to an industry experiencing tough times. However, travel retail volumes are expected to be in growth, rising 3% over the same period. Travel retail offered a bright spot for whisky brands in India against declining demand in the domestic market. While Scotch continues to rule the travel retail channel, IWSR has reported signs of increasing sophistication and category diversification. The category accounts for less than 2% of total whisky volumes in Indian travel retail.