Climate news influences how much people will pay for wine, study suggests

['Maia Hart', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar', 'Vertical-Align Middle .Wp-Block-Co-Authors-Plus-Avatar Is .Alignleft .Alignright'] hospitality | Magazine 2025-09-19 00:11:56

Climate-related news can influence how much people are willing to pay for wine, according to new research. University of Auckland Finance Academic Dr Gertjan Verdickt asked the question; if you see more climate-related news, are you willing to pay more or less for foreign wine? What that means is when climate news spikes, the price a person is willing to pay for a $480 USD bottle falls by about $17 USD. Verdickt says the decrease in the amount investors are willing to pay for a bottle of wine could mean a significant cost for fund managers and wine collectors. One theory suggests that heightened awareness of climate risks prompts investors to seek out assets perceived as resilient, which therefore drives up their value.