Apple’s first-ever downtown Detroit store opened at 5 p.m. on Friday, Sept. 19, drawing long lines as CEO Tim Cook and retail chief Deirdre O’Brien personally welcomed the first customers. The new location sits at 1430 Woodward Ave., next to the Shinola Hotel in the heart of the city’s shopping corridor. Photos shared by Apple show Cook greeting guests as employees cheered the countdown. Before the ribbon-cutting, Cook toured Apple’s new Manufacturing Academy just a few blocks away—a workforce program Apple launched in Detroit this summer—underscoring the company’s broader investment in the city beyond retail. Bottom line: After years of “will they, won’t they,” Apple has finally planted its flag on Woodward—complete with a CEO cameo, day-one device sales, and a dose of Detroit-specific flair.