In recent years, cold brew coffee has grown exponentially in popularity, with many people preferring it for its less acidic, smoother taste compared to traditional hot brews. So much so that, by 2032, the cold brew market is projected to grow from $3.16 billion to $16.2 billion. Baristas Weigh InHow to make the best cold brew at homeThe key to great cold brew starts with choosing the right coffee beans. Stale beans will give you a dull, flat-tasting cold brew, while fresh beans will bring out the rich, complex flavors that cold brew is known for. Stale beans will give you a dull, flat-tasting cold brew, while fresh beans will bring out the rich, complex flavors that cold brew is known for.