“The idea for Yoga-urt started with my passion for yoga, the name itself, and the desire to create a healthier soft serve. She wanted traditional frozen yogurt flavors—think chocolate, strawberry, peanut butter, salted caramel, and more—but entirely vegan and organic. Schulman remembers when vegan frozen desserts weren’t widely available, and when skepticism from customers was palpable. “There’s still a bias when it comes to vegan food, and in my case vegan soft serve and ice cream,” she says. “To my knowledge, we’re the only frozen yogurt or ice cream store doing this, and I’m really proud of that,” Schulman says.