The 2025 BBB Torch Awards for Ethics recognized six San Diego County businesses whose stories embody what it means to lead with integrity. That commitment to truth over transaction has earned them long-term partnerships and now, a Torch Award winner nod. “Ethics isn’t a section in the handbook. It’s who we are.”These companies prove that integrity isn’t just a feel-good buzzword. Your dedication to excellence and integrity inspires us all.”For more information on the BBB Torch Awards and how to nominate a future honoree, visit torchawards.bbbcommunity.org.