Unlocking the Gen Z consumer As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. Business Unlocking the Gen Z consumer Unlocking the Gen Z consumer Listen · 3:55 3:55 As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. Sponsor Message Sponsor Message