Hands on the controls, with a professional pilot beside you, you nudge the aircraft into take off. This is the appeal of lifestyle aviation, a concept that sits apart from both commercial flights and private jets. Such clubs are more common overseas — in the United States, Australia and Europe — but in Singapore, the idea is still new. Entrepreneur Lawrence Liaw is introducing this novel concept through The Seletar, the city-state’s first lifestyle aviation club. His model combines bespoke leisure travel, flight training and plane ownership under one aspirational umbrella — pitched squarely at high-net-worth individuals and corporate clients seeking exploration, adventure and community.