U.S. Biathlon on Monday unveiled its new logo and brand identity, which it said marks a significant milestone for the organization and embodies both the rich tradition of biathlon in the United States and the bright future of the sport. The new identity, the organization said, reflects the strength and momentum of U.S. Biathlon. Seeing the new brand come to life this year feels like a little extra wind in the sails for another great season for the team.”U.S. Biathlon partnered with Walden Hyde, a Colorado-based branding and design agency, for the refresh. Known for their expertise in outdoor sport and values-driven branding, Walden Hyde guided the creative process to shape a brand that reflects U.S. Biathlon, the organization said. Biathlon’s new brand reflects the evolution and momentum of our organization and the sport,” said U.S. Biathlon president and CEO, Jack Gierhart.