Chiang Rai has stepped up as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination for tea and coffee. These activities opened doors for trade and helped drive long-term growth for Chiang Rai’s tea and coffee sectors. It was organized by the Tea and Coffee Institute of Mae Fah Luang University, Singha Park Chiang Rai Co., Ltd., and TCEB. Hosting the Global Coffee and Tea Association Forum 2025 marks another step in Chiang Rai’s rise as a MICE destination. In 2024, Chiang Rai entered the ICCA rankings for the first time, with two qualifying events.