Trending on BillboardNashville-based music management company Make Wake Artists has launched a new in-house label division, it was announced Monday (Sept. 29). Mathews has been with Make Wake since 2019, while Hoffman joined in 2024 and Steinitz joined in June. The news comes as the Nashville-based music management company celebrates its 10-year anniversary. Music executive Chris Kappy founded Make Wake in 2015 when he began managing country singer-songwriter Luke Combs. Over the past decade, the company has grown to represent artists in genres including country, Americana, folk, rock, pop and more.