Honda recently filed a trademark application for the word "Rubicon," which left everyone in the CarBuzz office stumped. Has Honda forgotten the existence of the Jeep Wrangler, because this trademark application would be on par with Honda filing a "GR Sport" trademark for the new Prelude? The History Of The Rubicon BadgeJeepThe name "Rubicon" predates both Honda and Jeep's badges, though the latter has closer and longer ties to the famous Rubicon Trail. Jeep and the Rubicon Trail are so linked that people used to believe that trail-rated meant a vehicle had to complete the infamous trail. Honda Has Reused Famous ATV Names Before2025 Honda Odyssey HondaWhen you read the words Honda Odyssey, you're probably thinking of a minivan, right?