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Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup lift
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News Archives - City AM
Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup liftEngland won the Women’s Rugby World Cup on Saturday against CanadaEngland’s Red Roses weren’t the only winners at the Women’s Rugby World Cup; sponsors Mitsubishi Electric, Emirates and Mastercard all enjoyed major boosts from the tournament.
Mitsubishi saw a 60 per cent increase in online engagement as a result of its partnership with the Women’s Rugby World Cup, which hosts England won on Saturday in Twickenham.
Prime-time broadcast slots and a significant promotional push from World Rugby and the Rugby Football Union helped the tournament achieve record-breaking engagement levels.
Interactions topped 10m – 20 times the volume of the Women’s Six Nations – and engagement grew by 35 per cent during the Women’s Rugby World Cup, Quantcast added.
It comes after the BBC reported 5.8m viewers for Saturday’s final against Canada, making it the most-watched women’s rugby union match ever on UK television.