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EN
The Strategy Behind Ireland's Fast-Food Menus
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Hospitality Ireland
This statistic reveals the strategic focus placed by coffee shops on beverages, breakfast, and snacks, in an effort to meet growing consumer demand.
In burger outlets, meal deals top the chart with 26% of menus, followed by burgers, sandwiches, and wraps at 17%.
Chicken outlets offer an even greater number of meal deals, accounting for 31% of their menus – the highest share of any segment.
"Coffee shops already lead in variety, pizzas dominate delivery, and chicken is emerging as the growth engine with 31% of menus built around meal deals."
Coffee shops are shaping daily routines, pizza chains are defending home turf through delivery, and chicken brands are redefining value with bundle-driven menus.
['pizza'
'shops'
'meal'
'offer'
'variety'
'chicken'
'fastfood'
'pizzas'
'coffee'
'irelands'
'menus'
'value'
'strategy']