New research by CGA by NIQ shows that Irish consumers have begun the return to going out later and spending more. Ireland’s on-premise consumers are starting to embrace a wider range of dayparts and occasions, after an easing of pressure on their spending, a new analysis by CGA by NIQ reveals. After a prolonged drop-off in late-night occasions during Covid-19 and its aftermath, consumers began to stay out longer in 2024. ADVERTISEMENTAn increased desire to stay out late is changing the make-up of occasions in the Republic of Ireland and Northern Ireland. This shows that there continues to be a base of on-trade consumers for the spirits category to recruit, to facilitate growth.