A “coffee lighthouse” strategyIf the challenge is threefold, then the policy response should be integrated and ambitious. Ethiopia needs a national “Coffee Lighthouse” strategy that combines conservation, science, value-addition and tourism under one institutional roof. Ethiopia’s research institutions have released dozens of improved Arabica cultivars, and a World Coffee Research partnership signals scope for accelerated breeding and quality trials. The Coffee Lighthouse should be governed by a multi-stakeholder steering committee chaired by the Ministry of Agriculture. Furthermore, a Coffee Lighthouse isn’t vanity.