If we don’t learn about Africa from Africans, from whom do we learn about the continent and its expansive culture? While Western media are often criticized for their coverage (or lack thereof) of developing countries like Nigeria and Tanzania, Indian media are no different. So, why do Africans get disproportionately less representation in Indian media than our American friends? In Indian media, the most intuitive reason for this distortion in coverage is that the media give the people what they want. So the underrepresentation of Africa in Indian media is merely a reflection of the Indian audience’s indifference towards African stories.