Britain's top elections guru has warned there seems to be no way back for Keir Starmer from his record low ratings. With polls showing Reform on track for power and Sir Keir's own ratings at a record low, Sir John suggested the Angela Rayner and Lord Mandelson resignations had not had much impact. But he cast doubt on whether Sir Keir would be the leader to achieve such a turnaround. Sir John said: 'You need to do more than change the reality, you also have to influence perception. Almost half of 2024 Labour voters said they had a positive view of the former Cabinet minister.