Another added: 'I cannot watch the House of Guinness because there's too much iPhone face for me to try and look past.' 'Sorry but House of Guinness is giving us the perfect example of an iPhone face,' a commenter shared. 'The conversation around "iPhone face" is fascinating because it shows how cultural perceptions of beauty evolve alongside technology, lifestyle, and social media filters,' he shared. 'When audiences critique period dramas like House of Guinness or Wuthering Heights for casting actors with hyper-polished, contemporary features, it signals a tension between authenticity and aspirational branding. She said that the rise of 'iPhone face reflects how aesthetic ideals are shaped by digital culture, not just genetics or traditional beauty standards'.