Bad Bunny was just revealed as the next headliner for the coveted Super Bowl halftime show performance. 2026 is shaping up to be an even bigger year for the reggaetonero, spearheaded by a headlining performance at the Super Bowl in February. Martínez was announced as the Super Bowl LX halftime show performer on Sunday, September 28, with the historic show set to take place at Levi’s Stadium in Santa Clara, California, on Sunday, February 8, 2026. Since his residency in Puerto Rico began in July, Bad Bunny has helped generate hundreds of millions of dollars in tourist revenue for his home island. He has a show in Chile just one night before the Super Bowl, making his headlining feat that much more impressive.