In the video, Josh Nowell tells the camera, “We’re about to tear out everything that we spent a year and a half to build. The same way we built it.” A banner over the video reads “One piece at a time.”Just days after the fire, the Heirloom owners all made it clear that they weren’t giving up and would rebuild. – Ecclesiastes 4:9-10″Erin & Ben Napier and Their Friends Show Deep Commitment to HometownBen and Erin Napier and their four friends’ willingness to roll up their sleeves and start over is on brand. “When we all came home from college—Mallorie and Jim Rasberry, Emily and Josh Nowell, Ben, and me—we were the only people who lived downtown,” Erin told Southern Living. For the six of us, all in our twenties, it was like a game: How can we make downtown Laurel feel alive again?”The group founded Laurel Main Street.