DraftKings, NBCUniversal Ink Expansive Advertising AgreementPosted on: September 29, 2025, 12:29h. The company inked a wide-ranging advertising agreement with NBC. By leveraging NBCUniversal’s expansive reach and premium sports content, DraftKings will engage fans across linear, streaming, and digital ecosystems,” according to a statement. That implies a lot of marquee upcoming events in which DraftKings advertising could be seen. While financial terms of the NBCUniversal agreement weren’t disclosed, Sportico reports it’s worth less than $100 million annually to the broadcaster.