DraftKings announced Monday it has entered a multi-year advertising agreement with NBCUniversal for exclusive sports betting integrations across NBC’s entire sports portfolio. The deal gives DraftKings exclusive rights across NBCUniversal’s coverage of the NFL, NBA, PGA Tour, Premier League, NCAA football and basketball, WNBA, and other properties. Under the agreement, DraftKings receives exclusive integration and digital sponsorship rights in several categories, including online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering. DraftKings ultimately acquired PointsBet’s U.S. assets for $195 million in June 2023, outbidding Fanatics in a deal that brought PointsBet’s 14-state operation under DraftKings’ control. “Combining our excellence in sports entertainment with DraftKings’ industry-leading capabilities will transform the viewer experience.”The deal comes as DraftKings continues expanding its media partnerships.