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Booking.com to Add 150,000 Attractions With FareHarbor Tie-In
['Dennis Schaal', 'Wunderkind', 'Skift']
Skift
Booking.com said Monday it will add 150,000 new attractions through a global integration with FareHarbor, the tours and activities tech brand it acquired in 2018.
It said the effort would expand Booking.com’s U.S. offering significantly “over time.
Booking Holdings paid roughly $250 million to acquire FareHarbor, but until now, Booking.com hadn’t tapped directly into FareHarbor’s network of oper