As Mahala Landin, broker and team leader at North Carolina-based Carolina Collective Realty notes, finding agents who are ambitious and responsive to guidance is key. Tools that help agents prospect more and communicate better with potential clients, however, can be valuable. "We're trying to help agents create sustainability and longevity in the business," she said. Balance is key to profitability: Financial success can be a balancing act, according to Landin, but agent compensation and efficient operations are two key factors. When AI 'really helps': "I believe that where AI really helps agents the most is getting started," Landin said, because it can give them a "structure or idea to build off of."