His early career path took him to Microsoft and later to Amazon, where his obsession with customer focus took root. “To create a profitable rideshare business, then, we’ve got to create enough ride volume to cover our costs. And there’s only one way to get there: customer obsession.”Fortune reached out to Risher for comment. Many executives keep unique prompts in their back pocket—not to trip candidates up, but to reveal how they think, decide, and communicate. Or do you have an uncommon question you like to ask candidates?