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Nike expected to post sales decline as it navigates tariffs, turnaround strategy
['Mon', 'September', 'At P.M. Gmt', 'Min Read']
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Revenue is expected to drop 4.9% to $11.02 billion.
In a call with investors in the previous quarter, CFO Matthew Friend said revenue would be down mid-single digits in the first quarter.
Revenue for its direct-to-consumer business, Nike Direct, is expected to decline 8.3% from a year ago to $4.3 billion.
Wholesale revenue is also forecasted to drop roughly 8% as well to $6.28 billion.
Its namesake Nike brand is expected to see sales drop 5% from a year ago to $10.55 billion, while Converse's revenue is forecasted to decline the most, roughly 9%, to $456.1 million.