In the tenth edition we meet brand experience agency Cheerful Twentyfirst, the agency behind Basis Technologies, ‘The Grand Basis Oasis’ at Cannes Lions. The execution:Cheerful Twentyfirst created the Grand Basis Oasis, a ‘business hub with personality’, drawing steady attendance over five days. Ilinca Costea, 2D designer Cheerful Twentyfirst said: “Wes Andersonʼs cinematic worlds are wonderful creative playgrounds. Basis trusted Cheerful Twentyfirst to find the right suppliers and wider network to make the activation possible. A spokesperson for Cheerful Twentyfirst said: “It’s not often that part of the brief involves a trip to the cinema.