Jerry Lorenzo of Fear of God will receive the fourth annual Innovation Award at the 2025 CFDA Fashion Awards presented by Amazon Fashion. The Amazon Fashion Innovation Award honors a visionary driving innovation in product, branding and storytelling, redefining how consumers connect with luxury fashion brands today. “The CFDA congratulates Jerry Lorenzo and Fear of God for this year’s Innovation Award presented by Amazon Fashion.”Jenny Freshwater, vice president of Amazon Fashion, added, “Amazon Fashion is thrilled to honor Jerry Lorenzo and the impact he has had on American luxury fashion. “At Fear of God, innovation is about creating with purpose and intention to support our vision. The CFDA Fashion Awards will take place on Nov. 3 at the American Museum of Natural History.