Otome games are typically targeted towards female players, with the Japanese term translating to maiden or young lady. Why it matters: Having previously found success with otome game Mr. Love: Queen’s Choice, Papergames’s new title aims to provide players with a more realistic interactive experience through its iterative improvements in 3D character modeling. Details: On January 18, the day Love and Deepspace launched, China’s major domestic gaming companies all unveiled new promotional activities within their respective otome games. Posts under the hashtag listed the various promotional activities and benefits of domestic otome games, as Chinese players expressed their excitement over the developments. Context: Otome games are popular in Asia due to culturally resonant narratives, attractive character designs, and targeted marketing towards female players.