Huawei overtakes Apple in China’s Q4 2023 tablet market

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In the fourth quarter of 2023, China’s tablet market saw shipments of around 8.17 million units, representing a year-on-year decrease of 5.7%, according to market intelligence firm IDC. Meanwhile, Huawei (30.8% market share) surpassed Apple (30.5%) to become the top seller in the Chinese tablet market. Compared to the same period last year, the market share of tablets priced below RMB 2,000 ($279) increased significantly in the fourth quarter, while that of higher-priced products above RMB 4,000 ($557) witnessed a rapid decline. In the full year of 2023, the tablet shipment in China decreased by 4.5% year-on-year, with the top five brands being Apple (33.6% market share), Huawei (26.5%), Xiaomi (10.4%), Honor (8.0%), and Lenovo (6.2%). [IDC, in Chinese]Related