Li Auto unveils futuristic Mega van starting at $77,756

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Li Auto launched its first all-electric model, the Mega, on Friday, aiming to capture a larger share in a high-growth segment of China’s fiercely competitive car market. The Beijing-based automaker plans a software update by June, enabling the vehicle to autonomously park and change lanes on Chinese expressways. Priced at RMB 559,800 ($77,756), the Mega is scheduled for delivery on March 11. Multi-purpose vehicle sales increased 15.9% YoY to around 1.1 million units last year, outpacing SUVs (10.3%) and sedans (0.4%), according to the China Passenger Car Association. Li Auto, having sold 376,030 extended-range hybrid EVs in 2023, aims to double deliveries with the launch of four battery EVs and one EREV model this year.