NetEase expected to announce Blizzard’s China comeback by late March or early April: report

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NetEase is expected to announce the return of Blizzard to the Chinese gaming market by late March or early April, sources have told local media outlet CoreEsports. Details: NetEase Games will manage operations for Blizzard’s games, while NetEase’s gaming subsidiary Leihuo Technology will handle the marketing, according to CoreEsports. As for the specific timing of Blizzard’s return, insiders suggest it will be synchronized with updates to World of Warcraft. In 2024, World of Warcraft has four major updates: version 10.2.5, version 10.2.7, the pre-11.0 version, and version 11.0. Context: On Jan. 24, 2023, Blizzard’s Chinese servers were shut down, marking the end of their 15-year partnership with NetEase Games in China.