Baidu has reportedly won a deal to power iPhones and other Apple devices in China using its generative artificial intelligence, domestic media outlet China Star Market reported on Monday, citing unnamed sources familiar with the matter. The Apple tie-up is a potentially major boost to the Chinese search engine giant’s vision of extra AI-generated revenue. On Weibo, China’s X-like microblogging platform, opinion was divided regarding Baidu’s AI tech being integrated into Apple devices. The Chinese launch of Samsung’s Galaxy S24 series integrated Baidu’s AI chatbot Ernie to power its AI features such as content summaries and translations, but the collaboration has drawn scorn on social media. Context: Beijing-based Baidu, seen as China’s AI leader, is among the companies hoping to turn the much-hyped technology into a fresh revenue engine.