JD introduces avatar of founder Richard Liu to promote goods in move to lure shoppers

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Show [shopping] link!” Richard Liu, founder of Chinese e-commerce company JD, debuted his livestreaming show on Tuesday – using an avatar in his likeness. The billionaire’s virtual doppelganger drove total sales volumes to exceed RMB 50 million ($6.9 million) in less than one hour, the company said. Details: Liu’s avatar is powered by the company’s ChatRhino large language model, according to a WeChat post that JD published on Wednesday. Liu appeared simultaneously in two live shows that lasted less than an hour each, showcasing a total of 13 products, including steak and milk. Different from other e-commerce platforms, JD said its model has no additional costs such as advertising fees or commissions for invited hosts.