Navigating Middle Eastern markets with confidence and humilityThere has been a significant shift in mindset among Chinese entrepreneurs over the years, Xu said. Historically, Chinese business leaders admired Western companies and focused primarily on American and European markets. Xu concluded that a successful global expansion not just requires confidence but also understanding and respecting diverse markets and cultures. “In the journey of Middle East expansion, humility and respect are our guiding lights,” Xu said. He said he has noticed the evolving mindset of Chinese entrepreneurs and the shift toward a more global outlook.