TikTok eyes a shopping sales goal between $12 billion and $13 billion for the second half this year in the US, according to a 36Kr report on Tuesday. The report quoted key data from Tabcut, a Chinese firm that tracks TikTok Shop’s performance, indicating that TikTok generated less than $2 billion in the US shopping business from January to May 2024. Why it matters: The potential ban TikTok faces in America seems to have already hurt its growing e-commerce business in its largest user base country. TikTok has so far only accomplished 11.4% of its GMV goal in the past 5 months, the 36Kr report said. The platform has grown to 170 million users in the American market, according to figures released in January, up from 150 million last year.