Alibaba welcomes Tony Parker as ambassador to boost B2B market expansion

['Cheyenne Dong', 'More Cheyenne Dong', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] TechNode 2024-07-10 00:00:00

Alibaba has signed NBA star Tony Parker as an ambassador for Alibaba.com, its cross-border business-to-business retail platform, just days before the Paris Olympics, as the company tries to lure European customers and eyes further international expansion. Tony Parker made his entrepreneurial debut in 2019, after a legendary career marked by four NBA championships during his prime. Alibaba said Parker has a “powerful appeal” in the US and Europe. The ongoing UEFA Euro 2024 football competition has benefited Chinese merchants on Alibaba’s international-focused e-commerce platform AliExpress, according to the company. Zhang has seen a tenfold increase in sales within one month, AliExpress said in a WeChat post.