China’s Zeekr battles against Toyota, GM with refreshed luxury minivans

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The refreshed 009 is the latest example of how Chinese automakers are attempting to build their luxury credentials and change the perception of premium cars both domestically and globally. The Geely-affiliated company expects to set “a new benchmark” for MPVs after the Toyota Alphard, it said. Like peers Xpeng Motors and Li Auto, New York-listed Zeekr sees big growth potential for the booming segment thanks to innovations in vehicle capabilities. The Zeekr 009 competes with other all-electrics including the Xpeng X9 and Li Auto’s Mega, more popular plug-in hybrid models such as the Denza D9, and the gas-powered Toyota Alphard and General Motors’ GL8 Century. Zeekr, an electric vehicle brand launched by Volvo parent Geely, introduced the revamped 009 multi-purpose vehicle (MPV) on Friday, July 19, 2024 in Hong Kong, China.