Why it matters: The achievement could be a precursor to Lazada achieving sustainable profitability as parent company Alibaba’s domestic performance stalls. Details: “Lazada will continue to increase investment in the Southeast Asian market under a sustainable operating model,” Dong said on the meeting, according to the attendee. Lazada operates in Thailand, Singapore, Vietnam, Malaysia, Indonesia, and the Philippines, with its Thai business the first to achieve profitability in 2022. Alibaba mentioned in its March quarter earnings report that Lazada’s loss per order narrowed significantly year-on-year during that period. Context: E-commerce giant Alibaba has made at least ten investments in Lazada totalling nearly $8 billion since 2016.