For the second Saturday in a row, protesters at Trader Joe's show video of ill and injured chickens at Petaluma Poultry and play audio of chickens screaming during slaughter. Dozens of activists involvedSaturday, August 23, 2025, BERKELEY, CA -- Nearly 40 activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store in Berkeley, once again urging the retailer to cut ties with Petaluma Poultry. Petaluma Poultry is a full-owned subsidiary of national poultry giant Perdue Foods and it supplies Trader Joe’s “free-range,” “organic” chicken. DxE says the true conditions at Petaluma Poultry are a far cry from humane or free-range. Protesters also handed out their own version of Trader Joe’s Fearless Flyer, titled “Fearless Liar,” to customers exiting and entering the store.