Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Perdue's Petaluma Poultry. Saturday, August 30, 2025, BERKELEY, CA -- Animal rights activists dressed in Trader Joe’s signature floral shirts embraced the company’s nautical theme in a creative protest against their “free-range” chicken supplier Petaluma Poultry. With a 16-foot-long boat construction complete with moving waves, the protesters set sail in front of the Trader Joe’s store on University Avenue. The boat read, “Trader Joe’s: Follow Your Moral Compass and Steer Away from Petaluma Poultry.”The protest was organized by Direct Action Everywhere (DxE), which has been calling on Trader Joe’s to cut ties with Petaluma Poultry over documented animal cruelty. DxE investigator Zoe Rosenberg is facing one felony and three misdemeanors for openly rescuing four suffering birds from the Petaluma Poultry slaughterhouse in June 2023.