On Wednesday, the founder of Genshin Impact-producing gaming company miHoYo Cai Haoyu shared a controversial post on LinkedIn expressing his views on AIGC (artificial intelligence generated content). Why it matters: The post has given rise to debate about AIGC and miHoYo in the domestic gaming industry. Cai’s post highlights the potential impact of AIGC on the gaming industry, arguing that it aggressively challenges the role of traditional game developers. “AIGC has already revolutionized game development; it just needs time for this phenomenon to fully unfold,“ Cai claimed in his LinkedIn post. Those who lack passion or extraordinary talent might not find success in the gaming industry,” wrote Zhihu user shemingwan.