China’s Tsinghua University-backed Shengshu Technology has showcased a subject consistency feature for its AI video generation model Vidu, just over a month after the product became available for global users. The AI company said the updated free feature ensures that elements from users’ uploads “remain consistent” in the video generation process, regardless of whether the model is processing human or non-human forms. Details: As part of the technology updates, Vidu can now generate videos of up to 32 seconds, double its previous capacity. The technology that allows subjects to maintain coherence has had a “significant impact” on professional creative fields like animation, according to Shengshu. Context: Like many of its Chinese counterparts, Shengshu Technology is backed by government-support funds and local tech giants.