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BYD to introduce premium SUV, sedan, and more to Japan: report
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TechNode
China’s BYD is making preparation to introduce its luxury sports utility vehicle Tang to Japan, with the launch of the premium Han sedan and the popular Qin model also on the pipeline in an increased effort to crack the world’s fourth largest auto market.
BYD’s car exports more than tripled year-on-year to around 300 units to Japan in August, although that was only a fraction of some more established rivals’ volumes, according to the Japan Automobile Importers Association, Nikkei reported.
It has three models on sale in the country – the Atto 3 compact crossover, the Seal sedan, and the Dolphin hatchback.
Japan remained fourth place in global market size by sales volume as of last year, after the US, China, and India.
[36Kr, in Chinese, Nikkei, in Japanese, TechNode reporting]
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