Through this collaboration, JD Logistics will be fully integrated into the Taobao and Tmall platforms, allowing merchants to select JD Logistics as their service provider. This alliance could be significant, especially given JD Logistics’ impressive growth. According to its semi-annual report, revenue from JD Logistics’ external customers reached RMB 59.9 billion—an 11.2% increase year-over-year—accounting for nearly 70% of its total revenue. Dependence on top streamers remains unchangedTop streamers remain invaluable to e-commerce platforms, driving substantial consumer engagement despite pervasive controversies. To adapt, e-commerce platforms must move beyond a singular focus on sales volume, shifting toward enhancing user experience and building long-term value.