The platforms’ Double 11 press releases also highlighted the key role that AI and livestreaming played for them during this year’s event. Additionally, the toolkit helped 800,000 merchants analyze consumer traffic patterns, allowing for more targeted and efficient outreach. , its AI toolkit enabled 4 million merchants to simplify their marketing efforts by generating over 100 million pieces of content, ranging from images to text. Additionally, the toolkit helped 800,000 merchants analyze consumer traffic patterns, allowing for more targeted and efficient outreach. Context: Double 11, also known as the “Chinese Black Friday,” is China’s largest shopping festival, held annually on November 11.